Turn your momentum into more fans, more streams, better shows, and a career the industry takes seriously.
Artist development and music marketing for serious independent artists with music out and traction to build on


Highest-earning month ever
Kass Luna doubled her social following and booked more gigs than she had ever had, five months in.
See how Kass Luna did it221K+ streams
ARTRAX went from a song a week nobody heard to his top tracks on Spotify.
See how ARTRAX did itNearly 500K views in under 30 days
Kulta Music took a label catalog with too few eyes on it to 2,000 new subscribers.
See how Kulta Music did it24K to 165K streams in 37 days
Benny Freestyles had one single with momentum and no engine. Monthly listeners went to 90K.
See how Benny Freestyles did itBBC Radio 1 airplay + NBC and CBS sync placements
The Racket House's founder Jon got his own record on Radio 1 and placed a managed artist's song on network TV, on the same playbook.
Real artists, real numbers. Every case study is published in full.
See every receiptYou're releasing music, promoting consistently, and investing in your career. But your results still don't reflect the quality of your project.
- Your releases get attention, then disappear.
- Your audience is growing slower than your effort suggests it should.
- Your content isn't turning enough listeners into real fans.
- The shows and industry attention don't match the level of your music.
The problem isn't talent or effort. It's connecting your brand, releases, content, marketing, and live strategy into a system that builds on itself.
Built for artists who are already doing the work.
This is for you if
- You have finished music out and release consistently.
- You've already built some audience, traction, or live experience.
- You've invested meaningful time and money into your career.
- You have a serious 12-month goal and can commit to executing the work.
Not yet if
- You're still preparing your first release.
- You're looking for guaranteed streams, virality, or overnight success.
- You aren't prepared to test, measure, and adjust your strategy.
- You want results without consistently participating in the process.
Visible, credible, paid. In that order.
The Racket House method for turning talent and effort into measurable career growth.
Visibility
Positioning, content, and campaigns that help the right listeners discover and remember your music. Kulta Music reached nearly 500K views in under 30 days.
Credibility
A stronger brand, consistent presence, and professional strategy that give fans, bookers, and industry partners a reason to take your project seriously. Kass Luna doubled her following and landed bookings in markets she'd never played in before.
Monetization
Better offers, pricing, shows, events, and revenue strategy that turn attention into income. Kass Luna booked a $1,800 gig and achieved her highest-earning month.

Three outcomes the program builds toward. Visibility, through artist positioning, content strategy, and playlist discovery. Credibility, through industry access, brand building, and sync readiness. Monetization, through merch, skills and services, streaming and licensing, and live income.
View the full-size program diagramFlagship program · 6 months · small cohorts
The Artist Monetization Accelerator
Six months of focused artist development designed to turn your existing traction into sustained audience growth, stronger positioning, better shows, and new revenue opportunities.
What's included
- A custom growth playbook built for your specific project
- Private strategy sessions
- Weekly group coaching and implementation support
- A small cohort of serious artists building alongside you
Bonus: one advertising campaign launch, included for free ($500 value)
If you complete the program and haven't earned back your investment by the end of six months, we'll continue working with you at no additional cost until you do.
Kass Luna: achieved her highest-earning month, doubled her social media following, and booked her largest gig ever
Investment details are shared with qualified applicants.
Where they started. Where they got to.

Kass Luna case study
Started A DJ holding down a health care career, with a brand to sharpen and not enough gigs on the calendar.
Highest-earning month ever + doubled following
Her highest-earning month ever, with her social following doubled along the way. Five months in she is launching her own event series and applying to play festivals, all while holding down a career in health care.
Private Artist Mentorship · 5 months

ARTRAX case study
Started Releasing a song a week with none of it reaching the right ears.
221K+ streams
Releasing a song a week, none of it reaching the right ears. Genre- and mood-matched playlist placements turned those tracks into his top songs on Spotify, past 221K streams.
Music Marketing Campaigns · four campaigns

Kulta Music case study
Started A label sitting on strong music with too few eyes on it.
Nearly 500K views + 2K subs
A label sitting on strong music with too few eyes on it. YouTube ad campaigns put it in front of the right fans: nearly 500K views and 2,000 new subscribers in under a month.
Music Marketing Campaigns · under 30 days

Benny Freestyles case study
Started A single with momentum but no engine behind it.
24K to 165K streams
December Blue ft. LaRussell had momentum but no engine. A playlist campaign grew the track from 24K to 165K streams in 37 days.
Music Marketing Campaigns · 37 days

Japeierra case study
Started Good songs, quiet numbers.
116K YouTube views + 35K Spotify streams
Good songs, quiet numbers. YouTube ads brought 116K views and a Spotify playlist campaign added 35K streams, both inside two months.
Music Marketing Campaigns · two months

Rocky Montanaa case study
Started A finished music video and no audience for it.
40K views
A Chicago rapper with a video and no audience for it. A targeted YouTube push on "Famous" drew 40K eyeballs on a $500 budget in a single month.
Music Marketing Campaigns · one month

Sözae case study
Started "Roll Tha Dice" needed eyes, not just ears.
41K reach + 4K subs
"Roll Tha Dice" needed eyes, not just ears. A YouTube ad campaign at $10 a day put the video in front of 41K+ people and pulled in over 4,000 new subscribers in under a month.
Music Marketing Campaigns · under 30 days

AMP case study
Started Wanted to grow on YouTube without hiring anyone to do it for him.
2K to 30K YouTube subs
AMP had spent years and thousands of dollars on YouTube ads for 2,000 to 3,000 subscribers. One 30-minute workshop later he applied the method himself and went to 30,000 in under 60 days.
Workshops · under 60 days
Artists who did the work.
Six artists, on camera, with the numbers.
Kass Luna
Private Artist Mentorship
Her highest-earning month ever, more from DJing than her day job. Doubled her social following and at least 1 in-person gig a month since April.
Read the full story“He really helps to identify and give you the baby steps that are needed, that might be the tiniest little gaps, in helping you get forward.”
DJ TEKNAL
Artist development
Followers from 500 to 1,300, plus the best and highest-paying gigs of his career.
“He's gotten me some of the highest paying gigs that I've ever gotten as a musician.”
David Paul
Artist development
Followers, streams, and gigs up within 2 months, and flown across the country to play. Since then: management, a booking agent, his own label, and Sirius XM airplay.
Read the full story“It doesn't feel so much like this is what I want to do. It feels more like this is what I'm doing.”
Ado Drix
Music Marketing Campaigns
His Spotify playlist Purple Nights up to 1,500 followers in about six weeks, with super listeners up across the board.
Read the full story“They're actually teaching you along the way. I think that's the most important part.”
Nathan Miles
Music Marketing Campaigns
Nearly 40,000 Spotify plays from a single campaign.
“Jon is someone who encourages you when you work. Jon is someone who believes in you when you work with him.”
AMP
Workshops
2,000 to 30,000 YouTube subscribers in under 60 days after one 30-minute workshop, after years of spending thousands on ads himself.
Read the full story“Why waste your time when you can tap in with somebody who got 10,000 hours of knowledge?”
Why The Racket House.
A method, real programs, working systems, and published proof. The Racket House team is fully dedicated to artists who put in the work.

Built at the intersection of music and business.
The music side
- Jon Gilman has spent 15 years as a DJ, producer, label operator, artist manager, and event marketer. His work spans CBS + NBC sync deals, BBC Radio 1 airplay, Ultra Music Festival, Groove Cruise, House of Blues, six managed artists, and a label catalog streamed in 91+ countries.
- His Crazy in Love edit is approaching 100K streams and thousands of downloads.
- Partnered with Ultra Music Festival, Lightning in a Bottle, Groove Cruise, Electric Forest, CRSSD, Desert Hearts, and more.
The business side
- Before founding The Racket House, Jon spent 15 years in marketing and advertising technology, digital media services, and enterprise software, working with brands including Heineken, GoPro, TaylorMade Golf, Helly Hansen, Peet's Coffee, Fairmont Hotels, and Fandango.
Accelerator not for you?
Here are some other ways to work with The Racket House.
Want to start on your own? Explore workshops, tools, and free artist resources.
Straight answers.
Which service is right for me?
The Accelerator is for artists who want a complete six-month artist-development program, working both 1:1 and in a small cohort with the goal of making you money in music. Custom plans, weekly group calls. Private mentorship is for artists who need focused strategy and accountability around specific goals that you bring to each session. Campaigns are for artists and labels that need promotional execution around a release or project. Apply or contact us if you’re unsure, and we’ll recommend the best fit.
Who is The Racket House best suited for?
We work best with serious independent artists who have finished music, release consistently, have already invested in their careers, and are prepared to implement what we build together. You don’t need a massive audience, but you do need music and experience to build on.
How much traction do I need before working with you?
There is no universal follower or streaming minimum. We look for evidence that you’re already doing the work, such as finished releases, consistent activity, live experience, audience growth, prior investment, or early revenue. If you’re still preparing your first release, you may be too early for the Accelerator or private mentorship.
How much does it cost to work with The Racket House?
Private mentorship starts at $540 per month. Campaign pricing depends on the service and scope, starting around $497 with prices shown when you select a campaign. The monetization accelerator is $4,800 paid in full or 3 payments of $1,800. Financing is available through our payment partners.
How much time does this take each week?
Accelerator members should expect to spend approximately three to five hours per week attending sessions and implementing their plan. Private mentorship and campaign requirements vary depending on the project. We’ll establish expectations before you commit.
Is playlisting legit, or am I buying botted streams?
We do not sell guaranteed streams or use bots. Campaigns are run through our independent curator network and promotional partners, and placement is never guaranteed. Results vary by song, genre, campaign, and listener response.
What results can you guarantee?
We cannot guarantee a specific number of streams, followers, bookings, or dollars. We can guarantee a defined process, direct support, transparent reporting, and recommendations based on real campaign and artist-development experience.
How does the Accelerator’s continued-support guarantee work?
If you complete the six-month program, meet the participation requirements, implement the agreed plan, and haven’t earned back your investment, we’ll continue working with you at no additional cost until you do. This is a continued-support guarantee, not a refund. Complete eligibility terms are included in the program agreement.
Do you work with record labels?
Yes. Labels, managers, and artist teams can hire The Racket House for playlisting, YouTube, paid social, radio, content, email marketing, and release campaigns. The Accelerator and private mentorship are designed primarily for independent artists.
What happens after I apply?
We’ll review your music, current activity, goals, and the type of support you need. If there appears to be a fit, we’ll invite you to a call. We’ll then recommend the appropriate service and share the complete scope, expectations, and investment before you decide.
What happens after the program ends?
You leave with a custom strategy, systems, and priorities you can continue implementing independently. If you want ongoing support, private mentorship or campaign services may be available. If you qualify for the continued-support guarantee, we’ll keep working with you under its terms at no additional cost.
Ready to do the work? Apply.
The Racket House team reads every application personally. If you qualify, we'll reach out to book an intro call.

If you qualify, we'll reach out to book an intro call.
This is real work. We will be in the trenches with you, but you have to execute.
Prefer email? jon@therackethouse.com