The Release Plan Checklist

A lot of artists ask me the same thing: “What’s the best plan for releasing and marketing my music?” So I made a checklist - what to do before, on, and after release day - that you can save and reuse every time.

Why does this matter? Because we spend months (or years) making our music… and if no one hears it, what was it for? A solid plan beats winging it every time.

An artist asked me yesterday, “If I could only do ONE thing to promote my song, what should it be?” I get that question a lot. And honestly, there is no one thing. This is an AND business; you need multiple layers working together.

Another artist, my guy Alex from the band Hairpin, asked how to prioritize it all. That’s easier. My top 3? See below

My Top 3 Release Priorities​
🔥 Post consistent, engaging content (Reels/TikTok/Shorts)
📬 Email your list & DM your supporters
🚀 Run ads and/or do a playlist campaign to build momentum

Want to grab the checklist? CLICK HERE. Remember: you got this!