This YouTube Video Changed How I Approach Content
This month I’m thinking less about going viral and more about building things that last. Content with emotion. Strategy with intention. Growth that compounds.
Earlier this week my friend over at Drax Social, who I recorded this podcast episode with, sent me over a YouTube video that she recommended I watch. The video is a podcast episode from The Social Media Examiner, interviewing Adley Kinsman who is the CEO & Founder of Viralish. Her videos and her clients' videos get billions of organic views per month. In this podcast she talks about her 6-step formula to a billion views.
Yesterday I posted a video of myself demonstrating what I call a fake-out drop. Something I saw at my very first festival back in 2010. It was one of the DJ tricks that made me fall in love with dance music.
Originally, I was just going to post the clip of me DJing. No real setup. Just a cool moment, some nostalgic songs, and a quick dopamine hit.
But after watching the video with Adley, breaking down keys to good content, it flipped a switch. I realized the DJ trick itself wasn’t the story. The emotion and curiosity were.
So I restructured everything. Hook first. Curiosity second. Nostalgia third. The art of storytelling. Using text on the screen to guide the viewer through the video.
Adley's goal is to have 90% retention past 6 seconds of every video, and with that in mind it changed how I’ll approach content from now on.
The lesson? The first few seconds either invite people in or lose them forever. Emotion and curiosity are the bridge.
I spend every day talking about social media with artists and working on it for my own channels. Let’s plant something solid this month. 🌱. Get at me if you want to chat about a winning strategy.
